Adobe

  • Adobe revolutionizes how the world engages with ideas and information. The company’s award-winning technologies and software have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people anywhere at anytime.
  • Showcasing: Social Media Marketing through Applications
    We will examine social media trends and applications, and what options that opens up for marketers. Find out which applications work, why they are so effective and how to use them correctly. Q&A to follow.

Ansible Mobile

  • Ansible started in July 2007 as a joint venture between Interpublic Group and Velti a leading mobile technology provider. We help agencies and brands realize the full potential of mobile marketing by creating mobile ideas that get results deepen customer relationships and build brand value.
  • Showcasing: Scavenger Hunt + Mobile Tug of War Scavenger Hunt
    Each partner will mention a keyword during their presentation or while they are at their booths. Be the first to collect all the keywords scattered through the agency to win a prize. Text the shortcodes to 65377 and be prepared for stiff competition!

    Mobile Tug of War
    How loud can your team yell "TUUUUUG"? A multi-player, big screen game of tug-of-war in which two teams play by yelling "TUUUUUG" into mobile phones. Prep your vocal chords and join us on the 8th floor. Prizes will be award to the winners. http://www.youtube.com/watch?v=KkXG3Tycj1U

Buddy Media

  • Every brand needs a Buddy. Buddy Media makes it possible for the world’s largest brands to engage their audiences by extending their advertising campaigns into the social world. Through its Brand Advocate Process, Buddy Media helps agencies and brands plan, build, promote and monitor social media campaigns; from developing and managing Profile Pages to developing custom branded social applications. Recently, Buddy Media launched the new Twitter Management System designed for brands and agencies to harness the Twitter platform as an effective marketing tool. Ultimately, Buddy Media’s solutions increase engagement and interaction between people and brands. Some of th eowrld’s largest brands, including AmEx, New Balance and Anheuser Busch, work with Buddy Media to create social brand loyalty. Social brand loyalty is described as the intesnse adoption of, commitment to and interaction with a brand within a social network. Founded in 2007 in NYC, Buddy Media is a privately held company backed by Softbank, European Founders Fun and GreyCroft partners amonst other investors.
  • Showcasing: How to create a strong social media foundation
    Buddy Media will help you better understand how to effectively create a strong social media foundation, through Page Management and Twitter Management. Come and see how our solutions can increase engagement and interaction between social networkers and your brand, creating social brand loyalty!

CafeMom

  • CafeMom is the largest online community for moms, with a highly-engaged user base of millions. Moms can connect on shared interests, challenges and local issues in their communities. CafeMom features fully-customizable profile pages, a widget platform, more than 60,000 mom-created groups, friends’ networks, and strong privacy and anonymity controls. CafeMom is a top destination for reaching women online and has become a top-10 ranked Community/Women destination by unique visitors and page views according to comScore December ’08 Media Metrix syndicated data. CafeMom has developed a series of cutting-edge sponsorship programs that allow leading brands to join the consumer conversation, add value to members’ lives, and get members talking about sponsor brands in an authentic and viral way. CafeMom advertisters include Walmart, General Mills, Hasbro, Target, P&G, Disney, Johnson & Johnson, JCPenney, Unilever, and dozens of others. Visit http://www.cafemom.com for more information.
  • Showcasing: Moms Online
    Learn more about CafeMom, a highly specialized and engaging online community for mothers.

Expo Communications

  • Expo is the first video-based community specifically created for consumers to share their unbiased opinion about the products they buy and their insights as consumers. This community has created the world’s largest catalog of nearly 300,000 video product reviews covering everything from shampoo to cell phones to hybrid cars. Expo provides marketers with a turnkey, end-to-end solution to safely harness the power of user-generated video by engaging with brand fanatics in an authentic conversation. Expo’s proprietary technology platform enables brands to expand their video reach onto their own websites as well as blogs, and other social media platforms. Videos are available at www.expotv.com and are distributed through partnerships with the world’s largest portals including Yahoo! Video, AOL, Google, YouTube and are leveraged in online media campaigns and beyond.
  • Showcasing: The power of user-generated video
    Expo will show examples of how brands are incorporating user-generated video into campaigns: ad banners, brand sites, YouTube channels, Facebook pages, broadband pre-roll and beyond. Come watch videos of consumers reviewing your products and discuss ways to generate more buzz for your brand!

Eyeblaster

  • Eyeblaster gives marketers the power to create and manage advertising campaigns that change the rules of engagement. Seamless channel integration, legendary rich media strength and revolutionary analytics add up to a totally immersive brand experience—and the results to back it up. It’s how breakthrough ideas break through.

    Eyeblaster is an independent, global innovator in digital marketing. Our commitment to evolving the art and science of digital advertising is evident in all that we do – from delivering rich media and display advertising to robust and holistic campaign management to our best-in-breed analytics tools.Visit: http://www.eyeblaster.com/ for more
  • Showcasing: Advertising campaigns that change the rules of engagement
    Digital marketing is growing increasingly stratified between niche players and platform management. Eyeblaster provides the best of both worlds, in a single, seamless package. Our solutions are distinguished by their ease of use, timesaving solutions and industry-leading innovation

EyeWonder

  • EyeWonder is Interactive Digital Advertising’s fastest-growing innovator, providing clients with the technology, experience and industry expertise to advance their brand. The company’s ad formats, technologies and services are used by the world’s top agencies and brands to universally deploy campaigns across existing and emerging platforms.
  • Showcasing: Getting the most out of Eyewonder
    Eyewonder’s best in class creative campaigns. We don’t just make it look easy, we make it Wonderful. The technologies EyeWonder has developed are all designed to help you create, deliver and track successful campaigns in a more efficient and effective manner. We believe in developing solutions that enrich the results of campaigns and the lives of the people who work on them. We do this not only by thinking up new ideas, but by relying on our highly skilled EyeWonder team to show you how to best use our technologies. This team and these technologies are available throughout your campaign to give you what has been proven time and again to be the most successful and effective online advertising solution available today.

Google

  • Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.
  • Showcasing: Google @ Campus
    Several kiosks will be set up around the 8th floor showing the latest Google Technologies, such as Google Maps, Rich Media and Google TV.

Hearst Magazines

  • Hearst Magazines, a unit of Hearst Corporation, is one of the world’s largest publishers of monthly magazines, with 15 U.S. titles and nearly 200 international editions. The company also publishes 20 magazines in the United Kingdome through its wholly owned subsidiary, the National Magazine Company Limited.
  • Showcasing: Google @ Campus
    Panel: Michael A. Clinton will be participating on the Content Integration panel.

Oddcast

  • Oddcast technologies unlock new creative possibilities for social media and viral marketing campaigns. Since 1999, top brands and advertising agencies have turned to Oddcast to develop interactive, user-driven experiences that engage audiences in ways that cannot be achieved with typical online marketing. Oddcast has powered many of the web's biggest hits, including Ford's Theme Song-a-tron, Careerbuilder's Monk- e-Mail, Tide's Talking Stain, and Volkswagen's Babymaker. We have received multiple Webby awards for Viral Marketing Campaigns, an Addy Award, and our campaigns have been featured on CNN, the Wall Street Journal, the New York Times, AdAge, Creativity, TheFWA.com, and many more.
  • Showcasing: Personalized talking avatars and you!
    Oddcast's technology innovations have opened up new opportunities for audience participation and entertainment. We pioneered the use of personalized talking avatars. Our 3D PhotoFace technology creates realistic 3D likenesses from a single uploaded image, and 3D VideoStar lets users mash themselves into existing film footage. We have also invented technologies that let audiences participate in virtual karaoke competitions, type lyrics that are sung out loud, participate in multi-user 3D environments, and even communicate in real time voice using animated flash characters.At Oddcast, we're passionate about online technology and creating better, more participatory experiences for consumers. When a technology for an experience we want to create doesn't exist, we invent it. When brands and agencies demand a new way to reach audiences, we imagine it.

Pointroll

  • PointRoll, enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion.Powering more than 50% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 1000 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL.
  • Showcasing: Innovations in Rich Media
    Rich media, one of the building blocks of the new media landscape, continues to hold an important position in online advertising. Find out the basics on rich media, take a look at the most recent campaigns and find out what’s on the horizon.

Six Apart

  • Since 2001, Six Apart has been a leader in social media innovation. We’ve enabled millions of individuals, media companies and enterprises to create content, blogs and form rich, interactive communities. We help power conversations among passionate people and leading organizations around the globe. As a global social media solutions leader, we provide 360° social media solutions that drive results and help companies achieve success.
  • Showcasing: 360 social media solutions
    - Social media strategies
    - Social media technology/platform
    - Social ads/social media
    - Services
    - Real-world examples

Solarsilk Interactive

  • Solarsilk Interactive is a Brooklyn-based digital production shop, specializing in high-end Flash solutions.
  • Showcasing: Augmented Reality
    Augmented reality has emerged as the hot technological buzzword in recent months, and rightly so. Through a camera’s lens, additional information can be layered over a live image, seamlessly delivering messages in real time, real space.

Studio IMC

  • StudioIMC is a digital media technology company that provides a suite of technology products to the digital out-of-home industry. They bring to life flat screens and billboards to allow a physical human interaction and mobile connectivity, creating advertising that turns consumers from passive to participatory. And measure all of it.
  • Showcasing: Hologram + Facial Recognition Hologram
    Motion sensor hologram projection in stairwell. Face Recognition – This is innovative gaze tracking software that can accurately track faces and advertising impressions from over 500 ft away. Measuring accurate eye contact with your display means knowing if its effective. Forget focus groups. We’ll let you modify out-of-home creative on the fly.

Time Warner Inc.

  • Time Warner Inc. is a leading media and entertainment company, whose businesses include interactive services, filmed entertainment, television networks and publishing. Whether measured by quality, popularity or financial results, our divisions are at the top of their categories. AOL, Time Inc., Home Box Office, Turner Broadcasting System and Warner Bros. Entertainment maintain unrivaled reputations for creativity and excellence as they keep people informed, entertained and connected. Our enterprise is more than a collection of great brands that are owned under one roof. Time Warner’s businesses strive to gain competitive advantage from opportunities for constructive collaboration.
  • Showcasing:
    Panel - Mark D’Arcy, President and CCO will be a panelist on the Content Integration panel.