9:30-10:00
Kickoff
8th Floor Open Area
Join Rich, Tim, Mike and the Real Time Marketing Team in kicking off 859 in Real Time. Tech editors from the New York Times will present some new media innovations and technological trends over bagels and coffee.
10:30-11:00
Oddcast
8th Floor Open Area
Oddcast technologies unlock new creative possibilities for social media and viral marketing campaigns. Since 1999, top brands and advertising agencies have turned to Oddcast to develop interactive, user-driven experiences that engage audiences in ways that cannot be achieved with typical online marketing. Oddcast has powered many of the web's biggest hits, including Ford's Theme Song-a-tron, Careerbuilder's Monk- e-Mail, Tide's Talking Stain, and Volkswagen's Babymaker. We have received multiple Webby awards for Viral Marketing Campaigns, an Addy Award, and our campaigns have been featured on CNN, the
Wall Street Journal, the New York Times, AdAge, Creativity, TheFWA.com, and many more.
Showcasing: Personalized talking avatars and you!
Oddcast's technology innovations have opened up new opportunities for audience participation and entertainment. We pioneered the use of personalized talking avatars. Our 3D PhotoFace technology creates realistic 3D likenesses from a single uploaded image, and 3D VideoStar lets users mash themselves into existing film footage. We have also invented technologies that let audiences participate in virtual karaoke competitions, type lyrics that are sung out loud, participate in multi-user 3D environments, and even communicate in real time voice using animated flash characters.At Oddcast, we're passionate about online technology and creating better, more participatory experiences for consumers. When a technology for an experience we want to create doesn't exist, we invent it. When brands and agencies demand a new way to reach audiences, we imagine it.
Search 101
7th Floor - Central Park
Daniel Brough - SVP Search Director
Showcasing: Search 101
Search is the ultimate form of conversation: it is targeting information-seekers at the right time, right place. Businesses can maximize their exposure and tap the tide of potential customers if they utilize search correctly. Incorrectly handled and businesses can be buried in an indifferent sea of competitors. Come by and get a crash course on the “workings” of search with our in-house Search Wizard Dan Brough.
11:15-12:00
Ansible Mobile
8th Floor Open Area
Ansible started in July 2007 as a joint venture between Interpublic Group and Velti a leading mobile technology provider. We help agencies and brands realize the full potential of mobile marketing by creating mobile ideas that get results deepen customer relationships and build brand value.
Showcasing: Scavenger Hunt + Mobile Tug of War
Scavenger Hunt – Each partner will mention a keyword during their presentation or while they are at their booths. Be the first to collect all the keywords scattered through the agency to win a prize. Text the shortcodes to 65377 and be prepared for stiff competition! Mobile Tug of War How loud can your team yell "TUUUUUG"? A multi-player, big screen game of tug-of-war in which two teams play by yelling "TUUUUUG" into mobile phones. Prep your vocal chords and join us on the 8th floor. Prizes will be award to the winners. http://www.youtube.com/watch?v=KkXG3Tycj1U
12:30-1:15
Panel Discussion-Social Networking
8th Floor Open Area
The Many <friendly> Faces of Social Media
Social media is quickly becoming something that clients can no longer ignore. However often times marketers still think about social media as being only about social networking sites such as Facebook and MySpace. A common misstep is to take on too much without the proper know-how or resources to do it well or to avoid it entirely. Fear often stifles marketers from seeing that while they can't afford to wait, they're more prepared than they think to get started. This panel will explore the many facets of social media, how to take advantage of them and why it's not as scary as it sounds.
Moderator:
Tim Queenan – SVP/Exec Dir, Digital Business Strategist
Panelists:
Laura Fortner – SVP Marketing and Insights, CafeMom
Chris Dessi – Director of Sales, Buddy Media
Michael Sippey – VP Corporate Development, Six Apart
Daphne Kwon – CEO & Co-Founder, Expo Communications
2:00-2:30
Adobe
8th Floor Open Area
Adobe revolutionizes how the world engages with ideas and information. The company’s award-winning technologies and software have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people anywhere at anytime.
Showcasing: Social Media Marketing through Applications
We will examine social media trends and applications, and what options that opens up for marketers. Find out which applications work, why they are so effective and how to use them correctly. Q&A to follow.
2:30-3:00
Pointroll
8th Floor Open Area
PointRoll, enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion. Powering more than 50% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 1000 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL.
Showcasing: Innovations in Rich Media
Rich media, one of the building blocks of the new media landscape, continues to hold an important position in online advertising. Find out the basics on rich media, take a look at the most recent campaigns and find out what’s on the horizon.
3:00-3:45
Google
8th Floor Open Area
Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.
Showcasing: Google
10 - 11:30 AM: YouTube & Google Insights
11:30 - 1 PM: Insights for search & AdPlanner
1 PM - 3 PM: Google TV & Maps/Earth
3 PM: Google XPS team will present "Water Cooler Moments: Bringing Storytelling to Life Online". A very compelling, interactive presentation.
4:00-5:00
Panel Discussion-Content Integration
8th Floor Open Area
Where is Branded Content Going?
We’ve assembled a great panel from Hearst, Time Warner and YouTube to explore the increasingly changing world of content integration and branded content.
It’s no surprise that this is an area of growing importance to advertisers who are trying to uncover new ways to be seen and heard, as opposed to being TiVo’d and skipped. Branded content gives an opportunity to convey a brand message in an orginal and organic way. It means being part of content, not merely surrounding or sponsoring it.
While many associate this area with “product placement on TV,” it is growing across multiple media forms including film, programming, user-generated content, social, print and merchandising. All of these platforms offer opportunities for advertisers to think beyond :30’s, pages and banners. But to do so, we have to act more like producers and publishers.
Join us at 4:00pm near on the 8th floor open seating area to get some expert insights and ideas from Michael Clinton, CMO, Hearst Magazines, Mark D’Arcy, CCO, Time Warner and Alexandra Levy, Director of Branded Entertainment at Google.
Moderator:
Rich Gagnon, EVP/Chief Media Officer
Panelists:
Alexandra Levy - Director, Branded Entertainment, Google
Michael A. Clinton – Executive Vice President, Chief Marketing Officer and Publishing Director, Hearst Magazines
Mark D’Arcy - President and Chief Creative Officer, Time Warner Global Media Group and Senior Vice President, Time Warner
Partner Booths
Throughout the 8th Floor
Award-winning technologies and software comapny.
A leading mobile technology provider.
Bringing the world’s largest brands into the social world.
A community of video-based product reviews, ranging from shampoo to HDTVs.
Eyeblaster gives marketers the power to create and manage advertising campaigns that change the rules of engagement.
Provider of ad formats, technologies and services to the world’s top agencies and brands.
Google’s mission is to organize the world’s information, making it universally accessible and useful.
Provider of innovative video technologies—creators of the popular CareerBuilder Monk-e-Mail.
Pointroll powers more than 50% rich media campaigns online, for the world’s largest brands and advertisers.
Powering conversations among passionate people and leading organizations around the globe.
A Brooklyn-based digital production shop, specializing in high-end Flash solutions.
StudioIMC is a digital media technology company that provides a suite of technology products to the digital out-of-home industry.
