Panel Discussion - Social Networking

Laura Fortner

SVP Marketing and Insights, CafeMom
Laura oversees the marketing, business development and research teams, and is responsible for growing the CafeMom brand and audience, developing CafeMom’s social media strategy, overseeing the CafeMom Plus Ad Network, and generally establishing CafeMom as a leading source of mom expertise and insights in the marketplace. Laura also leads efforts to build CafeMom's profile with consumers, businesses and the media. Her Digital Mom study released earlier this year in partnership with Razorfish, has been covered extensively in business and consumer media including Ad Age, eMarketer, and her frequent appearances on NBC’s Today show.

Laura was previously CafeMom's senior vice president of Sales Strategy and Operations, where she was responsible for developing and marketing the company's sales offerings, and overseeing the production, management and measurement of all advertising programs. Prior to joining CafeMom in 2006, she held executive positions in sales and business development at Time Warner's CNN, CNN.com and CNNmoney.com, and prior to that, at Viacom's Nickelodeon. Laura holds a BA in East Asian Studies from Princeton University, and an MBA from the Harvard Business School. She lives in New Jersey with her husband and three young sons.

Chris Dessi

Director of Sales, Buddy Media
Chris's experience, leadership, and execution-focused results engendered an impressive history of career interactive sales achievements. His business initiatives have been honed over time and developed with one goal in mind -- making it possible for brands to engage their audiences by extending their advertising campaigns into the social world.

Through Buddy Media’s Brand Advocate Process, Chris develops turnkey social media strategies to help clients achieve their marketing goals. In his role as Director of Sales, East at Buddy Media, Chris is tasked with delivering profitability and providing best in class service to Buddy Media customers. Chris Blogs regularly about Social Media, and is a self proclaimed Twitter addict: follow him @cdessi

Michael Sippey

VP Corporate Development, Six Apart
Michael is responsible for product strategy at Six Apart. Before joining Six Apart Michael was part of the founding management team at email services agency Quris, led engagements at the Internet consulting firm Viant, and managed market data and transaction download systems at Advent Software. He launched the pioneering blog Stating the Obvious in 1995, and blogs today at http://sippey.typepad.com. Michael has a BA in English Literature from Colgate University and an MBA from UC Berkeley.

Daphne Kwon

CEO & Co-Founder, Expo Communications
Prior to founding Expo, Ms. Kwon served as Chief Financial Officer and a founding employee of Oxygen Media, overseeing finance, business development, and technology. Prior to joining Oxygen, Ms. Kwon was the Director of New Business Planning at the Disney/ABC Cable Networks, and also in The Walt Disney Company’s Corporate Strategic Planning Department covering the television, film and recorded music divisions. Ms. Kwon was named in the Silicon Alley Insider Top 100 influential digital media executives in New York. She was also named as both a top 100 “Women in Cable” and “Most Influential Minorities in Cable” by Cable World magazine, and selected as a “Top 40 under 40” business leader by Crain’s New York Business magazine. Ms. Kwon holds business degrees from Harvard Business School and the University of Michigan.
Panel Discussion - Content Integration

Alexandra Levy

Director, Branded Entertainment, Google
Alexandra Levy is the director of Branded Entertainment at Google. In that role she is responsible for creating branded entertainment solutions for advertisers and content partners to syndicate to targeted audiences across YouTube and the Google content network.

Prior to joining Google in 2007, Alex was director of business development at MTV Networks where she managed a national multimedia new business team that sold on-air, online, digital, and multi-platform packages to a national client base. Before working at MTV, Alex was director of business development at NBC/Universal, where she developed integrated marketing campaigns to sell primetime, news, sports, and late night programming.

Alex is a competitive golfer and has completed eight marathons, winning the Dutchess County marathon and placing among the top two hundred finishers in the New York City Marathon.Alex holds a B.A. and M.B.A. from Stanford.

Michael A. Clinton

Executive Vice President, Chief Marketing Officer and Publishing Director, Hearst Magazines
Michael A. Clinton is the executive vice president, chief marketing officer and publishing director of Hearst Magazines, a position he has held since January 2001.

His responsibilities include overseeing the publishing side of Hearst titles: Cosmopolitan, Country Living, Esquire, Harper's BAZAAR, House Beautiful, Marie Claire, O, The Oprah Magazine, Popular Mechanics, Redbook, Seventeen, SmartMoney, Town & Country and Veranda. In addition, Clinton oversees all corporate marketing, sales and brand development for Hearst Magazines. Clinton joined Hearst in October 1997 as senior vice president, chief marketing officer, and added group publisher responsibility for five titles, including Esquire and House Beautiful, in 1998.

Prior to his time at Hearst, Clinton was executive vice president of Condé Nast Publications, where he oversaw sales and marketing for the company’s 15 national titles, including Vogue, Vanity Fair and Architectural Digest. As a member of the company’s senior management team, he was also involved in planning long-term strategy, setting sales and P&L goals, and publishing policies.

Prior to that, as Condé Nast's senior vice president of group sales and marketing, Clinton revamped the company’s multi-title sales and marketing organization, which accounted for 50 percent of its total revenue.

Clinton spent a total of 10 years at GQ magazine, including six years as publisher—at the time, the company’s youngest publisher. He delivered the three most profitable years in the magazine’s history up to that time, and oversaw the launch of GQ in the U.K. and Japan.

Before joining GQ as advertising manager, Clinton was at Fairchild Publications, in both editorial and ad management positions.

Clinton has served as chairman of the board of the Volunteers of America, as well as on the boards of The Starlight Foundation and Lifetime Television Network. He has led expeditions to Nepal, Patagonia, and to the top of Mt. Kilimanjaro to raise funds for Starlight. He also serves on the acquisitions committee of the International Center of Photography.

In addition, he is on the Board of Directors of the Magazine Publishers of America. The Pitt News, the campus newspaper of his alma mater, honored him by creating the Michael Clinton Award for Distinguished Service in Publishing, in his name.

Clinton is an avid traveler and photographer. He has held a number of gallery exhibitions. He is the author of four books, Wanderlust: 100 Countries, A Personal Journey, a collection of essays and photographs from all seven continents; Global Snaps; Global Faces; and American Portraits from 100 Countries.

Clinton graduated magna cum laude with a B.A. in economics and political science from the University of Pittsburgh, and earned his M.B.A. from Pace University’s Lubin Graduate School of Business.

Mark D’Arcy

President and Chief Creative Officer, Time Warner Global Media Group and Senior Vice President, Time Warner
In this role, he works with the company's largest advertising partners to create ideas that leverage Time Warner's assets against specific marketing challenges. D'Arcy also chairs Time Warner’s Branded Content Council.

D'Arcy has held the position of Chief Creative Officer of the Time Warner Global Media Group since 2004. Since joining the group D'Arcy has pioneered the Global Media Group's industry leading transformation into a creatively-driven media arts practice. A catalyst for creative collaboration across the company, over the past four years, the group's award-winning work has gained widespread attention from both the creative and media communities alike.

Prior to joining Time Warner, D'Arcy spent 15 years as a copywriter and Creative Director both in New York and in his hometown of Auckland, New Zealand. He has written numerous award-winning campaigns for clients that include Sony Electronics, Mars, Virgin Atlantic Airways and the Fire Department Museum of New York. In 2009 he served on the Content and Contact jury for the 50th annual International Clio Advertising Awards and in June of this year will be a member of the media jury at the Cannes Lions International Advertising Festival.

D'Arcy is a member of the International Academy of Digital Arts and Sciences, serves on the Ad Council's creative review committee and the Board of Trustees for the Museum of the City of New York and the Independent Filmmaker Project.